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Yuan Huayue Moon Cake Gift Box-1 Yuan Huayue Moon Cake Gift Box-2 Yuan Huayue Moon Cake Gift Box-3 Yuan Huayue Moon Cake Gift Box-4 Yuan Huayue Moon Cake Gift Box-5

Yuan Huayue Moon Cake Gift Box

MARK WINNER
  • Category
    Communication Design
  • SubCategory
    Packaging
  • Applicant Company
    Netease Yeation Trading Co., Ltd. / China
  • Manufacturer / Business Owner
    Netease Yeation Trading Co., Ltd. / China
  • Design Company
    Netease Yeation Trading Co., Ltd. / China

The Yuan Huayue Moon Cake Gift Box is a traditional Cantonese moon cake gift box that positions high -end. The visual creation inspiration of the gift box comes from "Yue Hua Tu", which is a painting symbolizes the eternal. The "Yue Hua Tu" is created by Qing Dynasty painter Jin Nong for his friend in his later years.There is a full moon in the painting, and impression in the moon, but it is the impression of no specific details. The round moon graphics uses a very textured hot -bronze technology, which restores the surface texture of the moon at the visual and tactile level. There are a tiger and a rabbit integrate in the Lunar Mare. 2022 is the year of Tiger. Tiger is a symbol of strong and mighty, and it also an auspicious beast which represents auspicious and peaceful. The tiger and rabbit chase each other, reflecting the lively and cheerful atmosphere during the festival, which means that the Mid -Autumn Festival in the year of the tiger achieved harmony and completeness.
"No matter how far away from home, go home and reunite" ----to reflect the theme of this Mid -Autumn Festival, the gift box uses a retro suitcase shape, like the suitcase that we take when we go home. In the details, we use three stickers from different times and regions: traditional Chinese, retro machine typing and modern aluminum foil which implies no matter how much time passed, how many places have been, the suitcase will go home with us.

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