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BenQ MindDuo Product Film

MARK WINNER
  • Category
    Communication Design
  • SubCategory
    Advertisement
  • Applicant Company
    YAGA Studio Ltd. / Taiwan
  • Manufacturer / Business Owner
    BENQ CORPORATION / Taiwan
  • Design Company
    YAGA Studio Ltd. / Taiwan

BenQ MindDuo is a parent-child table lamp that provides sufficient brightness according to the ambient conditions, giving children comfortable and abundant light.

We use children's fun combined with technology to lead the audience and children to explore the inner world of the MindDuo desk lamp together.

The film dismantles the internal structure of the lamp and explores it from a child's first-person perspective. From the child's approach to the desk, the lamp lights up and enters the fantasy world of the lamp, first to the circuit board that turns into a maze, then to the light guide and diffuser layer that turns into a slide, and finally to the control room of the spaceship to control the brightness and color temperature. During the adventure, the MindDuo desk lamp is characterized by ultra-wide illumination, uniform light and freely adjustable color temperature.

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