Yit Online Arts and Design Fair is the first and also the biggest online arts fair in China, hosted by Yit Media, the most popular life style video channel with over 35 millions subscriber in China. The art fair gathers almost 30 top-tier galleries globally with hundreds of their best works that focuses on contemporary art.

For the key visual design, we have chosen Yit Media’s iconic red from their logo as the main colour given it is their online art fair in order to enhance the brand awareness. The main design element is the moving blocks, which reflects a sense of loading content in the early digital era. It is bold as a key visual but also very diverse at the same time, very easy to develop a series of poster for each gallery, art or even important art piece.