The brand was born in Shanghai where full of tulips. The founder's grandmother likes tulips very much. She named the brand Yu 12 in memory of her and the perception of time. The designer combines tulip with Chinese phonetic "Yu" to create a very extensible and symbolic figure, which can be a tulip or a continuous time.
The brick red with Oriental beauty reminds people of the brick building in Shanghai and elegant gray is to fit the atmosphere of the combination of retro and trendy in Shanghai. The colorless indentation process is used to make the totem touchable. Only use a little silver ironing process to highlight the logo graphics,which transmit to people multiplicate feelings through paper.