Since its inception, McLaren has maintained the spirit of being brave to challenge and pursuing victory. It has not only created brilliant achievements in the history of racing, but also continued to make breakthroughs in technology and performance. The brand is dedicated to providing exquisite craftwork and excellent driving experience, and creates an exclusive lifestyle that combines technology with luxury.

Packaging Design｜Bright and trendy Color Palette
Composed of an acrylic box and a pull-out color box, the festive red is chosen to celebrate the new year. The design team used the masking property of acrylic to create interesting interactive effects: the year and coin graphics will appear when the user pull out the box. The blessing words are interlaced with the year, hoping that the year 2023 will lead to a new road and a new goal.

Red Envelope Design｜Control Element & Auspicious Totems
The interlaced racetrack interweaves the past glory and innovative future. According to this idea, the letter "M" is hidden in the neat linear totem, linking the direct relationship between the brand and the racetrack. The design combines the unique tire design with the shape of gold coins to convey the blessing of wealth.

Square Spring Couplets｜Racetrack in Intricate Lines
Turn the driving trajectory into strokes, the red couplets design combine smooth lines and track speed to write five characters in calligraphy: "麥, 吉, 春, 福, 滿". The bold and youthful font shows endless possibilities in the square red paper, reflecting the characteristics of McLaren's infinite energy.